What We Offer

Our Services

In A Nutshell

What We Do

While the online marketing landscape has drastically changed over the past two decades, what we do has not; we help our clients acquire customers at scale while outperforming their cost per acquisition and revenue per user targets. We firmly believe if it can be measured, then it can be improved. We accomplish this through detailed competitor analysis, proprietary optimization models and tools, harnessing the power of AI, and most importantly, decades of experience.

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In-Depth

Our Services In Detail

  • Improve Quality Scores Increase ad visibility and reduce cost per click (CPC) by improving your ad relevance, landing page experience and expected CTR. Proper account structure and segmentation is the foundation of a well optimized Paid Search ads account.
  • Predictive Bidding Models Attempting to optimize to revenue right out of the gate without a statistically significant amount of sales data will hurt your campaign. Instead, optimize to top of funnel and mid funnel events and predict revenue based on that until you have enough sales data to optimize to the bottom of the funnel properly.
  • Keyword Harvesting Setup broad match campaigns to discover new keywords with positive return on ad spend (ROAS).
  • Demographic & Device Adjustments All customers/leads are not created equal. Leverage device, age, sex, location, etc. to optimize to LTV as opposed to just a CPA/CPL.
  • Ad Split Testing There is no "best" ad. You should always be testing new creatives on a portion of your traffic.

SEO

  • Competitor Analysis A deep quantitative understanding of your space is necessary to create a short term, medium term and long term organic traffic strategy.
  • Keyword Research Deciding what keywords to target and when is key to success. The goal is to rank for high volume and high value keywords, but oftentimes you need to strategically build your way up to that.
  • Content Creation Selecting the correct keywords isn't enough. You need the correct content templates, HTML markups, meta tags, schema, and more.
  • Backlink Acquisition We acquire backlinks from topically relevant sites, with high domain authority and existing page traffic. This sends the best possible authority signals to Google.
  • Technical SEO Experts This is the nerdy stuff that makes a major difference. Page speed, canonicals, URL structures, redirects, internal linking and much more.

Website Design & Development

  • Whether you're implementing a simple Shopify or WordPress theme or need a full custom front end and back end solution, we have the expertise to make your vision a reality.

Landing Page Optimization

  • Multivariate split tests to find the best converting pages for each subset of your traffic. We optimize every step of the funnel to increase your ROAS.

Reputation Management

  • Customer Survey Funnels Drive positive reviews to third party review sites to spread the word and negative reviews to your internal team to improve customer experience.
  • Managing Reddit and Quora Threads Reddit and Quora have become two of the most trusted sites to get real reviews from real people and often rank at the top of Google results. Our team can help manage those threads to ensure your brand is seen in a positive light.
  • Page One Google Results 99% of searchers only look at the first page of Google results. It's imperative that your branded keywords only show positive results.

Email Management

  • Email Flows Create optimized welcome series, cart abandonment flows, sunset flows, and other customized automations to improve your user monetization.
  • List Segmentation Leverage all the information you have about your users to increase open and click rates.
  • List Hygiene Stop paying to email disengaged users. It is not only a waste of money, but it is hurting your overall deliverability.

Customer Monetization Strategy

  • Upsells Test upsells on cart, checkout and post sale.
  • Subscriptions Add predictable recurring revenue streams to your business model.
  • Remarketing Leverage email and sms to promote sales and cross sell other products.
  • Data Monetize your data with strategic partners.

Call Center Optimization

  • Call Scoring Models Simple FIFO or LIFO calling is very rarely the optimal way to dial leads. Let us create a call scoring model to help you maximize revenue per lead.
  • Automated Dialing Strategies Leveraging a "predictive dialer" or "unattended dialer" and dialing leads and more than one at a time will increase revenue and reduce cost.
  • Call Branding Make sure your company name shows up for all major wireless carriers. People ignore numbers they don't know.
  • Optimizing Dialer Cadence Stop guessing when to dial your leads and let us figure it out for you.

You Deserve A Better Class Of Marketing Agency

MMP Associates takes a less is more approach when it comes to our client portfolio. We only work with a small number of clients where we see a large opportunity and a very high likelihood of success. Working with fewer clients allows us to dedicate more time and resources to each individual client and offer a truly best in class service. This focus enables us to develop a deeper understanding of unique client needs, industry dynamics, target audiences, and ultimately become an extension of your marketing team. Every client is given a dedicated account manager with a minimum of 5 years of online marketing experience who will join your team’s Slack/Teams and answer questions in real time. This level of attention fosters stronger relationships, a higher likelihood of success, ultimately resulting in greater client satisfaction and longer client tenure.

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