Case Study

Online Marketing

Monthly Organic Traffic
Monthly Organic Traffic Value
Domain Rating
Monthly Organic Keywords Ranking 1-3
About The Client

Revolutionizing Canine Positive Training Through Online Learning and In-Person Support

An emerging industry leader in online and in-person canine education dedicated to enhancing the well-being and behavior of dogs. Recognized for its user accessibility and program flexibility, Dog Academy offers an extensive range of courses developed with their team of AKC-certified trainers.

As a pioneer in the field, Dog Academy merges professional, positive training expertise with innovative digital solutions, making it the go-to hub for dog owners seeking effective and reliable self-training methods or professional training assistance.


The Challenge

Despite the abundance of physical dog training centers, many dog owners struggle with accessibility, scheduling conflicts, and the varied quality of both online and in-person training programs. Dog Academy identified these challenges and recognized the potential for a scalable, accessible online and in-person solution that could reach dog owners nationally.

Additionally, as a service dog training provider, Dog Academy saw the need to establish themselves as a legally valid and ethical option, as there are many providers in the space that are not legally valid.


Key Objectives

Online Engagement

Performance Highlights

Organic Traffic Growth on “Mini Goldendoodle”

Organic Traffic Growth on “Blue Nose Pitbull”

Overall Organic Traffic Growth

Organic Visibility

Performance Highlights

Position #
for “Mini Goldendoodle”
(~113,000 Monthly Search Volume)
Position #
for “Teacup Chihuahua”
(~31,000 Monthly Search Volume)

Keyword Ranking Increase By Position

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