Case Study

Online Marketing

CAGR Directly Attributable Paid Search Revenue
Return on Ad Spend
Monthly Organic Traffic
Monthly Organic Traffic Value
About The Client

US Service Animals

Empowering People Through Animal Assistance

A market leader in the emotional support animal prescription and registration sector, as well as an established service dog training and registration provider. US Service Animals simplifies the process of making pets legally valid service or emotional support animals.

Their emphasis is on mental health and assistant animal education, legal support, community and activism involvement, and streamlined and accessible prescription and registration processes. US Service Animals empowers individuals with mental or emotional disabilities by helping them get the legal right to live and travel with their assistance animals.


The Challenge

Many people who live with disabilities or mental health conditions require the support of service animals or emotional support animals. However, the process of obtaining the necessary documentation and understanding legal rights can be daunting and confusing. Additionally, the sector is overrun with legally invalid emotional support animal or service dog providers, which can make customers apprehensive of any related service.

US Service Animals identified a need for a streamlined, accessible, and supportive service to assist these individuals. They also saw the need for a trustworthy source of educational information about the legal requirements for emotional support animals or service dogs.


Key Objectives

Online Engagement

Performance Highlights

Traffic Growth on “Emotional Support Animal”

Organic Traffic Growth on “ESA Letter”

Overall Organic Traffic Growth

Organic Visibility

Performance Highlights

Position #
for “Emotional Support Animal”
(~80,000 Monthly Search Volume)
Position #
for “ESA Letter”
(~20,000 Monthly Search Volume)

Keyword Ranking Increase By Position

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