CASE STUDY
The Challenge
Sherri Hill faced challenges in maintaining a strong online presence amid fierce competition. Despite their established reputation, the sherrhill.com website had a significant opportunity to gain visibility in organic search. Although well-positioned in the rankings on the root product category terms, the site was under-represented on various long-tail searches, as well as for other dress styles (such as homecoming).
CASE STUDY
Key Objectives
- Solidifying position as a current market leader
- Expanding global reach and international visibility
- Expanding into the bridal and wedding sector
